Alright, we’ll give you a hint. Astronauts are singers. Press is social media.
What we’re trying to get at is this: Many singers are reluctant to promote themselves on platforms like Instagram because they feel that the platform shifts the attention away from their music. They want their creative work to be the center of attention, not themselves and their everyday life.
If you’ve ever thought about promoting your band/yourself on Instagram, but hesitated because of concerns similar to those just described, here’s an alternative angle on the subject:
It’s really not about you - It’s about your audience wanting to relate.
You see, your audience don’t really care what kind of cupcakes you made the other day. Blueberry/Raspberry – Potato/Potatoe. But if they bake cupcakes too, they’ll find you relatable. If they find you relatable, chances are that they’ll check out your profile and see a bunch of the pictures you’ve uploaded. And what do you know? One of the captions goes: ”Cupcake for my Valentine will be playing a gig next Saturday – free entry for Cupcake lovers”. And you’ve just won yourself a new fan!
Alright, of course we’re just making a hypothetical example here. We mean, who would ever dream of baking potato-cupcakes? But you get the point. It’s all about making yourself relatable.